Friday, 23 November 2012 09:41

Rural road safety campaign launched

Written by  Ruralcity Media
Rural road safety campaign launched

A NEW campaign has been launched to reduce the number of young driver deaths on rural roads.

The Drive it Home campaign is being launched during Road Safety Week by the National Federation of Young Farmers' Clubs (NFYFC), supported by rural insurer NFU Mutual.

Statistics show that rural young drivers are 37% more likely to have an injury collision on a rural road than those who live in an urban area (Road Safety Analysis 2012).

In the last two weeks, two of the federation's members were killed in a rural road traffic incident.

The majority of NFYFC's 24,000 members live and work in rural communities putting them in a high risk category for incidents on rural roads.

The lack of public transport links in many of these areas mean many NFYFC members have little option but to start driving young, it said.

The campaign is being supported by insurer NFU Mutual to highlight the inherent risks and responsible driving skills needed on rural roads.

The Association of British Insurers research shows that 27% of motor personal injury insurance claims over £500,000 resulted from a crash involving a driver aged between 17-24.

The Drive it Home campaign will work with road safety charity Brake to deliver road safety training to youngsters who will become ambassadors for safer driving in their local communities.

Brake senior community engagement officer Richard Andrew said: "Road crashes are the biggest cause of death among young people, so raising awareness of road safety is vital."

The campaign will also offer bespoke courses so youngsters can practice driving in challenging conditions and learn in a fun and interactive environment with young racing drivers.

NFYFC chairman Milly Wastie said: "As one of the largest rural youth organisations in the UK, we want our members to make a real difference and become ambassadors for safer driving.

"When I was 17 years old, I lost a friend in a rural road incident. It was the first funeral I had ever attended and to be for someone my own age was heartbreaking.

"His death could have been avoided by some simple training on how to tackle different driving conditions on rural roads.

"Having travelled around the country visiting different Young Farmers' Clubs there is always a memorial trophy or competition to remember somebody who lost their life in a car crash.

"Young Farmers are determined to change young driver attitudes and save lives on our rural roads."

People in this conversation

  • Guest (Maureen Comber)


    CPRE, BHS and CTC are all campaigning for speed limits on minor rural roads to make them safer for all non-motorised use.

    All narrow roads without a white line should be subject to 30mph across the country. At the moment use of these lanes is suppressed because of the domination by the motor car.

    Give us back our rural lanes and make them safer for everyone

  • Guest (Raymond Smith)


    I agree all single track lanes should have a 30 limit. It took me 14 years to get my county council to agree to a limit where I live and that was only after much pressure from my county councillor after my wife had an accident which I had predicted 7 years ear****. BUt only weekend strangers stick to the limit. the problem as always will be enforcement.

    from Stafford, UK
  • Guest (Bill Storey)


    Thre is a greater need for better driver training rather than just reducing speed limits which cannot be enforced. The Institute of Advanced Motorists offer a fantastic course for drivers, motorcyclists and commercial drivers, making them much safer on our roads. My son did the course and he has been a much safer driver since then. Skill for Life. Well worth it.

  • Guest (Janic e Bridger)


    Yes single track lanes at 30mph. The issue of enforcement is the same on all roads whether motorways. A roads or rural, so i dont see that is an issue

  • Guest (Helena Leigh Levett)


    I would really like to see small country lanes get a low speed limit of 30 mph or less. My son had a bad car accident 3 years ago - hit by a speeding driver - so this is a personal issue for me. He was lucky and has now recovered but obviously not everyone is so lucky.

    from West Berkshire, UK
  • Guest (Christine Morgan-Owen)


    The small village of Shackleford has no fewer than NINE Bridleways emerging on to its narrow country lanes. There is one particular danger point for all road users, which is unmarked by any roadsign. For about 30 metres on both sides of a blind summit, the road is single track (with no white line) and has steep banks on both sides. After several narrow misses I now slow right down, using both horn and headlights to get me safely over the summit. On a horse I take a different route.

  • Guest (chrissie wa)


    As the bridleways have decreased and the amount of cars on the road has increased speed limits should be considerably reduced on narrow lanes as it is necessary to use these lanes to link from bridleway to bridleway, especially in places where there is enforced permit holding making riders stay on the roads.

  • Guest (Barbara Clarke)


    Because of the lsevere limitation of off-road access for riders of horses and ponies, the roads other than motorways must be as safe as possible for horse-riders and others on them. The British Horse Society, on which I serve as an Access Officer, is keen to restrict speeds to 30 mph on minor roads, at least where they need to be used by riders to reach off-road tracks.

  • I've been hit by cars under 20mph on both a motorbike and a mountainbike. Being badly bruised hurts. Under 30mph you get broken. Under 40mph you get buried. Which bit don't the objectors to slower rural speed limits understand?

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