The National Rural Conference 2024

The Rural Services Network (RSN) is thrilled to announce the National Rural Conference 2024, taking place from 16th to 19th September. This virtual event, accessible via Zoom, is the premier gathering for senior officers, members, policymakers, and rural service professionals.
Further information and booking details can be found here

Broadcast 2040 campaign stresses importance of services

The Express Newspaper ran a story last week focusing on the Broadcast 2040 campaign, of which the Rural Services Network is a member.

It followed reports of a fall in viewers for broadcast television.

However, campaigners warned that this should not be used as an excuse to turn off services.

The Express reported ‘Digital Poverty Alliance warned many viewers do not have access to online streaming services such as Netflix and must not be left behind.

Elizabeth Anderson, Interim CEO of the Digital Poverty Alliance, said:

"The recent Ofcom report shows that traditional broadcast figures are dropping dramatically highlighting further that the digital world is evolving, leaving those in digital poverty behind.

"Broadcast channels offer free content to those who cannot afford newer services, such as Netflix or Now TV. Broadcast channels are hugely important to families who may not be able to afford internet connectivity, the necessary resources to use streaming services or lack the skills to operate them."

Ofcom research found the proportion of people watching traditional TV each week has declined from 83 per cent in 2021 to 79 per cent in 2022.’


Kerry Booth, Chief Executive of the Rural Services Network says:

"We want to ensure that no one is disadvantaged by where they live, especially those who live in remote areas of the country. Safeguarding DTT and radio is of vital importance to rural areas where there is a greater proportion of over 65 residents.

Despite figures dropping, those aged over 65 are still the age group watching most broadcast television during the day, and we want to ensure that they continue to remain connected, and able to access news, information and entertainment.  This can provide a lifeline to residents in rural communities who may feel socially isolated, due to their remote location."

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