However, official data from the Department of Transport also shows that many more cyclists died on rural roads in 2020 than in the previous two years.
89 people lost their lives on rural roads last year - up by almost 50% from 60 fatalities in 2019. Overall, including car drivers, horse riders, and pedestrians, two-thirds more people, just over 3,100, were killed using roads in the countryside than roads in the cities.
This was despite fewer vehicles using rural routes, and a marked drop in the amount of traffic during the pandemic restrictions. NFU Mutual - the specialist rural insurer - is launching a campaign designed to improve the safety of those using rural roads.
Sign up to our newsletter to receive all the latest news and updates.