A recent report by The Good Things Foundation, supported by Virgin Money, sheds light on the significant issue of digital exclusion, particularly in rural communities. The research highlights the challenges many individuals face due to the lack of internet access, an issue that is especially pronounced in areas where connectivity is often unreliable.

The study, conducted by OnePoll in July 2024, found that nearly one-third (29%) of people in the UK know someone who is without internet access or data, preventing them from carrying out basic online tasks such as registering for services, purchasing goods, or booking travel. This digital divide is a critical concern for rural areas, where infrastructure limitations can further exacerbate these challenges.

The report also highlights the growing dependency on the internet, with one in five people in Britain indicating they could only cope for a maximum of two hours without access, and 11% admitting they would struggle after less than an hour. These findings underscore the importance of ensuring that everyone, regardless of their location, has access to the digital tools and services necessary for daily life.

In response to this issue, The Good Things Foundation, with the support of Virgin Money, has launched several initiatives aimed at reducing digital exclusion. Programmes such as the National Databank and National Device Bank provide free mobile data and smart devices to those in need. Additionally, the Learn My Way platform offers free online digital skills training, helping individuals acquire the essential skills required to navigate the digital world.

Read more about the report HERE.

Learn more about the Good Things Foundation and their mission for digital inclusion HERE.

Nadine Trout, Assistant Chief Executive, Rural Services Network "The ongoing efforts to bridge the digital divide are crucial, especially for rural communities where the lack of internet access can severely limit opportunities for education, employment, and social connection. As the RSN continues to advocate for rural communities, our Delivering for Rural campaign, we urge policymakers to prioritise digital inclusion, ensuring digital inclusion is not just about access but also about empowering individuals with the skills they need to thrive in today’s increasingly digital society."