The FT Advisor reports on new research from Halifax that found that house buyers in small rural towns face a 13 per cent premium on the UK’s market average, equivalent to an additional £36,116.

The premium rose 8.4 per cent, or £2,812, between 2019 and 2020, with the ten most expensive market towns situated in the south of England. The researchers noted that while market town homes came at a premium, many were still more affordable than their city counterparts. One mortgage expert said he expects the market town premium to go up in the coming months, explaining that: “with home working becoming more of the norm we may find that other further reaching areas from the city give the greater increase in value".

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FT Adviser - House buyers in rural towns face 13% premiums