The Daily Mail reports that England cricket legend Lord Botham has backed a rural partnership of nine organisations, including the Countryside Alliance, the British Association for Shooting and Conservation and the British Game Alliance, called Aim to Sustain

The partnership is the first collective body for the game industry and is estimated to be worth £2 billion for the rural economy.

The body will advocate for the 'crucially important' role gamekeepers play in land management by protecting and promoting 'the many wide-ranging conservation, biodiversity and community benefits that make the countryside the place [many] love'.

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The Daily Mail - England cricket legend Ian Botham highlights the importance of shooting to the environment and economy and says 'haters' who have tried to ban the sport have 'lost the battle'