THE Post Office is extending its current accounts offering to more branches, saying it is becoming a recognised alternative to the major banks.

The move will see the pilot initiative extended to 81 Post Office branches in the East Midlands and East of England, bringing the number of branches at which current accounts are offered to 110.

It follows the introduction of the control, standard and packaged accounts in 29 branches in East Anglia in May 2013.

Current accounts offered in partnership with Bank of Ireland UK have become a popular addition to Post Office's financial services products, it said.

They appealed to customers looking for "choice, good value, fair and transparent products".

A recent report indicated that 41% of customers planning to or thinking of moving from their current bank would consider switching to the Post Office.

Respondents said the Post Office offered value for money products and is a trusted brand on the high street.

The introduction of the Seven Day Switching Service has also provided a fresh opportunity for customers looking to move from their current provider.

The move into the current account market has further developed the Post Office's position of becoming a recognised and trusted alternative to the major banks.

Post Office head of current accounts John Willcock said: "We are absolutely delighted to be extending the reach of our current accounts offering into East Midlands and East of England.

"This exciting move is in line with our planned next steps into making our accounts accessible to thousands of customers who are looking for a credible alternative to their existing bank."

Customers in East Midlands and East of England wishing to open an account will be able to pop into their local branch.

Specially trained staff will be on hand to discuss the types of accounts on offer and which one will suit their individual needs best.

Customers unable to visit a participating branch in East Midlands or East of England can register their interest in a Post Office current account online.

The Post Office is currently undertaking the largest investment and support programme in its history which will see approximately 8000 Post Offices converting to new style branches.