Rural Media’s New Creatives short-film Aisle 17 has been shortlisted for Best-Scripted Short at the 2021 Broadcast Digital Awards

The Broadcast Digital Awards are a national, industry recognised award programme awarding the UK’s best digital programming. Rural Media will be competing against some of the biggest platforms and broadcasters in the UK.

New Creatives, a two-year talent development programme supported by BBC Arts and Arts Council England, has seen the commission of over 500 short films, audio pieces and interactive works from across England. The Herefordshire media production charity Rural Media recruited and produced over 100 of these commissions for the BBC from their Hereford production house over the last two years.

Produced by Rural Media’s Rachel Lambert and Directed by freelance director Mike Doxford, Aisle 17 was created by Midlands’ filmmakers Molly Jones and Scott Parkin.

Rural Media’s Creative Director and Deputy CEO, Grant Black said:

“We’re delighted to see Aisle 17 get recognised by The Broadcast Digital Awards. This film was a labour of love. Filmed during the COVID-19 pandemic, our production team worked tirelessly to make it a reality.”

Black added:

“Rural Media’s portfolio of work addressing environmental issues is high priority and rapidly growing. Dystopian, gripping and memorable, we’re over the moon to see Aisle 17 making waves. A big congratulations the whole team behind this film!”

Molly Jones, New Creatives artist, said:

"We are so excited to hear that Aisle 17 has been shortlisted for Best Short Form Scripted. We had a fantastic time throughout the whole experience, from seeing our initial ideas go from script to screen and witnessing the incredible viewers response. 

Diving into the deep end was extremely nerve wracking for us both. We had never been involved so heavily in filmmaking and writing until this point, having worked only on short university projects before, so it was absolutely magical to be able to work with such a talented team to help us along every step of the way.”

Scott Parkin Parkin added:

“The support from Rural Media throughout the whole process was invaluable. Rachel Lambert (our producer) and Mike Doxford (our director), gave us a real insight into the world of filmmaking and we owe a lot to them for everything they've done; this whole experience wouldn't have been the same without them.”

WATCH AISLE 17: