A supermarket ombudsman would help rural retailers thrive, says Ken Parsons.
The Budget announcement of a rise in the standard rate of VAT to 20% surprised nobody. But retailers could be excused thinking that the timing of its implementation is overly cynical.
After the last changes in the rate of VAT, many retailers complained, explaining quite reasonably that January is one of the worst months in which to do it, for all sorts of very obvious operational reasons.
You would think that if government consultation with the industry had any meaning this lesson might have been taken on board. But no, January it is again.
Those of a cynical bent might just think that for the government the price disruption in the January sales forms the ideal backdrop to a VAT increase, masking its effects and ensuring that retailers help to absorb or spread its impact.
Indeed, the Office for Budget Responsibility has assumed in their figures that retailers will take a third share of the pain by not passing on the full rise in VAT in the form of higher prices to consumers.
On past form, we all know how this works – the big multiples will use their raw market power to ensure that the pain gets passed firmly down the food chain to their suppliers, with no chance for the latter to decline the chance to “help”.
Meanwhile, smaller retailers either eat into their inadequate margins to stay competitive or else put up their prices, losing custom as a result. We have all seen it happen before.
This time, however, there is a difference. There should be a Grocery Ombudsman in office when the change takes place.
This will be a real test of the Grocery Ombudsman. It is clearly a misuse of market power for a large supermarket to make suppliers assume part of the increased VAT bill that is properly a cost to the retailer.
We would expect the Ombudsman, when appointed, to immediately ensure that this aspect of the market works fairly and transparently.
If the large multiples want to hit their own bottom lines by absorbing part of the VAT rise for competitive reasons, then it is their shareholders who should take the pain.
We would then expect these shareholders to hold the directors of these companies to account for their policies.
The Rural Shops Alliance very much hopes that the appointment of the Ombudsman is not delayed any longer and that this issue will be close to the top of their in-tray when they do take up the role.
Ken Parsons is chief executive of the Rural Shops Alliance.
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