As well as helping personal mental health, the initiative will raise awareness and funds for rural charities that have been impacted by the lack of fundraising events in 2020.
The challenge, #Run1000, is calling on people to sign up to be part of one of five teams – England, Ireland, Scotland, Wales and the rest of the world.
The competition will take place from 1 January to 31 January 2021, and will see each team run or walk 1,000 miles, with the nation that reaches the milestone first announced as the winner.
Farming Today - Walking challenge to raise money for farming charities
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