Business Live reports that the South West economy is expected to grow faster than any other region of the UK in 2022 including London, according to a new report by PWC.

The region’s recovery is being driven by the performance of its cities as they rebound from the effects of the pandemic, however there is evidence that some of the West’s more rural areas are also doing well. The report said the movement of city dwellers to commuter belts or rural areas amid a growing focus on wellbeing, the environment and income distribution, is driving the South West’s performance.

Ben Pykett, director in PwC’s West practice said, “Local authorities and businesses in smaller cities and [rural areas] now have to consider how they can capitalise on changing public preferences and ensure the move away from large cities isn’t a temporary one”.

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Business Live - West of England set to grow faster than any other UK region in 2022, PwC report finds