Booking momentum across the UK as a whole is currently at 64 percent of its 2019 levels, which is almost 11 percent above the global average.
Momentum across London has fared worse, however, and is currently 33 percent below the year before. Meanwhile the article reports on ‘strong’ bookings growth in regional UK locations since restrictions were lifted, recording a 67 percent increase in annual growth in July for destinations outside of London.
The research suggests that travellers are seeking a return to nature, away from large crowds, and, as a result, a location’s remoteness is now a key factor in choosing accommodation.
Business Live has also reported that the impact of COVID-19 is triggering the rapid development of local tourism projects to meet surging demand for British holidays.
The vast expansion in holiday developments is reflective of a wider trend which is encouraging Brits to look for ‘unconventional’ tourism spots for their holidays following continued anxieties over travelling abroad.
The proposed schemes could generate in excess of £20m worth of high-quality leisure-style accommodation for the rural region, supporting upwards of 300 new jobs in the local sectors.
Sign up to our newsletter to receive all the latest news and updates.